01
Ahrefs
The keyword research tool we use to vet every affiliate site we build.
Why we use it Worth it from month one if you're doing SEO. Pays for itself by avoiding one dead niche.
from $129/moTry Ahrefs →
Recommended
The tools we actually pay for.
No "10 best" listicles. Just the eight things we use ourselves — across SEO, banking, hosting, points and discipline.
Disclosure
Some of the links below are affiliate links. If you sign up through one we may earn a small commission — at no cost to you. We only recommend tools we use, and we never accept money to add something to this page.
SEO research
1 pickEmail list
1 pick01
Kit (ex-ConvertKit)
Best free tier for creators under 10k subs. Clean API, painless deliverability.
Why we use it We migrated off Mailchimp the day deliverability dropped. No regrets.
free under 10kTry Kit (ex-ConvertKit) →
Digital product hosting
1 pick01
Gumroad
Sell a PDF, template or mini-tool in 20 minutes. Zero infra.
Why we use it Fees aren't the cheapest, but the time-to-first-sale is.
10% per saleTry Gumroad →
Banking for nomads
1 pick01
Wise
Multi-currency account + debit card. Stop bleeding 3% on every Bali ATM withdrawal.
Why we use it We've used it since 2019. The card has paid for itself in saved FX fees.
free accountTry Wise →
Domains
1 pick01
Namecheap
Cheapest reliable registrar. Don't buy SSL or hosting from them — just domains.
Why we use it We've never had a single dispute. .com renewals stay reasonable.
from $8/yrTry Namecheap →
Operating system
1 pick01
Notion
One database for every income stream, every client, every metric.
Why we use it Free for personal use. Don't buy a course about Notion — just open it.
free for personalTry Notion →
Points & cashback
1 pick01
Amex Gold (UK)
20k MR points sign-up bonus, 3x on dining and supermarkets. Transfer to Avios.
Why we use it We've earned ~£3.2k of business class flights over three years. Cancel after.
£195/yrTry Amex Gold (UK) →
Stocks & Shares ISA
1 pick01
Trading 212
Zero-commission ISA. Auto-invest pies. The boring stack behind any compounding plan.
Why we use it We use it for the long-term S&P pie. FSCS-protected.